Business Case Studies & Business Publications

Octane Fitness, Inc.: The Power of Focus

Hess, Edward D., G...

Case

Octane Fitness, Inc.: The Power of Focus

Hess, Edward D.; Glinska, Gosia

ENT-0141 | Published November 27, 2009 Case

Collection: Darden School of Business

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This case could be used in entrepreneurship and strategy courses. It's the story of two men, already working in the physical-fitness-equipment industry, who build their own business designing and producing high-quality fitness equipment. The power of planning, strategic focus, disciplined adherence to core competencies, outsourcing, and aligning HR policies and rewards with the strategic focus are illustrated in the case.

Examine how deep industry knowledge about competitors, off-shore manufacturing, and the retailer distribution system was leveraged to build a successful company whose founders focused on only a few core competencies.