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Novo Nordisk: Focusing the Corporate Brand
Rubin, James R.; Schultz, Majken
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Novo Nordisk: Focusing the Corporate Brand
Rubin, James R.; Schultz, Majken Case BC-0192 / Published December 20, 2004 / 37 pages. Collection: Darden School of Business
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Kare Schultz, COO of Denmark's Novo Nordisk, must choose one of several scenarios for focusing the company's corporate brand.




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