Darden Business Publishing has new cases for review! These marketing cases were published in the last few months, and some have already gained popularity with students and instructors in the spring term. We hope the list below will help you decide which ones to include in your upcoming courses. Log in to Darden Business Publishing online to download review copies of cases, teaching notes, and spreadsheets. Let Darden Business Publishing be of further help with a complimentary course consultation—simply email us at sales@dardenbusinesspublishing.com to make an appointment.
| Recently Published Popular Cases in Marketing | |
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Topics: AI-Enabled Voice-to-Text Search; Natural Language Processing; Marketing Analytics “Flipkart: Reimagining the Digital Customer Experience” (UVA-M-1047) |
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Topics: Brand Positioning and Differentiation; Network Effect “DuckDuckGo: Who’s Flocking to This Search Engine?” (UVA-M-1052) |
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Topics: Audience Measurement Analytics; Broadcast Revenue Models; Parrot Analytics “Understanding TV and Video Streaming Industries: Measuring the Viewing Zeitgeist” (UVA-M-1042) |
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Topics: Segmentation; Cluster Analysis; Hybrid Media; Channel Marketing “Dinh’s Donuts (A): Optimizing Advertising Reach” (UVA-BC-0302) |
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Topics: Possibilities and Limitations of AI in Marketing; Brand Management “Using AI to Assess Creative Concepts” (UVA-M-1055) |
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Topics: Negotiation; Product Pricing Decisions; Brand Management “Leveraging the Zone of Possible Agreement (ZOPA) to Make Pricing Decisions” (UVA-M-1045) |
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Topics: Social Media Influencers; Brand Alignment; Brand Value “The Good Feet Store: Sponsoring College Athletes in the Name, Image, and Likeness (NIL) Era” (UVA-M-1050) |
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Topics: Advertising Pricing Analytics; Optimal Pricing Strategy “Thin Markets, Strategic Moves: Pricing Dynamics in Google’s Sponsored Search” (UVA-QA-0974) |
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Topics: Affiliate Marketing; Paid Search Advertising; Sales Conversion “BeM: A Start-Up’s Journey through Online Product Reviews” (UVA-M-1048) |
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Topics: Return on Marketing Investment; Segmentation; Retention and Attrition/Churn Rates; Discount Rate “A Conceptual Introduction to Customer Lifetime Value” (UVA-M-1053) |
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Topics: Consumer Behavior; Marketing Analytics and Metrics “Three Empirical Methods for Calculating Customer Lifetime Value” (UVA-M-1056) |