Author Profile

Moore, Marian Chapman

• Your Professional Brand: Creating a Brand Essence Statement ...

  Whitler, Kimberly A.; Moore, Marian Chapman
  Exercise
• Your Professional Brand: Creating a Brand Essence Statement ...

  Whitler, Kimberly A.; Moore, Marian Chapman
  Exercise
• A Note on Market Definition, Segmentation, and Targeting: Th...

  Moore, Marian Chapman; Whitler, Kimberly A.
  Technical Note
• Land O'Lakes: The Search for Growth

  Moore, Marian Chapman; Liedtka, Jeanne M.; West, Mimi
  Case
• Kalashnikov: What's in a Name? (B)

  Isabella, Lynn A.; Moore, Marian Chapman; Yemen, Gerry
  Case
• Kalashnikov: What's in a Name? (A)

  Isabella, Lynn A.; Moore, Marian Chapman; Hatem, Hatem; et al
  Case
• Makeup Shake-Up: The Challenge of Multichannel Marketing

  Farris, Paul W.; Moore, Marian Chapman; Bunyan, Cara; et al
  Case
• PLBsearch: Growing with LinkedIn

  Murray, Meghan; Moore, Marian Chapman
  Case
• Wal-Mart Sustainability Through Lightbulbs: Flickering Out?

  Moore, Marian Chapman; Norton, Tucker
  Case
• ZYRTEC: Responding to Allegra

  Moore, Marian Chapman; Bergqvist, Karin; Li, Angela
  Case
• Wheaties: Reinvigorating an Iconic Brand (C)

  Moore, Marian Chapman; Weinberg, Adam; Tang, Jeff
  Case
• Wheaties: Reinvigorating an Iconic Brand (B)

  Moore, Marian Chapman; Weinberg, Adam
  Case