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Moon, Dustin
Transformation of Marketing at the Ohio Art Company (A)
Farris, Paul W.; Venkatesan, Rajkumar; Moon, Dustin
M-0833 | Published July 31, 2012 | 6 pages Case
Collection: Darden School of Business
This case is intended to be part of a first-year MBA marketing course or a second-year elective in advertising, integrated marketing communications, market research, or marketing analytics. It provide... Read More
Transformation of Marketing at the Ohio Art Company (B)
Farris, Paul W.; Venkatesan, Rajkumar; Murray, Meghan; Moon, Dustin
M-0838 | Published July 31, 2012 | 9 pages Case
Collection: Darden School of Business
Ohio Art shifts its advertising and distribution strategy for a new line of construction toys aimed at adults called nanoblock. Distribution focuses on toy and hobby outlets, avoiding mass merchandise... Read More