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Portland Trail BlazersWilcox, Ronald T.Case
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SVEDKA Vodka (C): Marketing Mix in the Vodka Indus...Farris, Paul W.; Venkatesan, RajkumarCase
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Netflix, Inc.: The Customer Strikes BackVenkatesan, Rajkumar; Shively, DanielCase
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A Resource-Allocation Perspective for Marketing An...Farris, Paul W.; Venkatesan, RajkumarTechnical Note
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Segmentation at Sticks Kebob ShopVenkatesan, Rajkumar; Gibbs, SheaCase
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A/B Testing at VungleGrushka-Cockayne, Yael; Lichtendahl, Kenneth C. Jr.; De Reyck, Bert; et alCase