MilkMade Ice Cream: Running A Successful...
Murray, Meghan, Gl...
MilkMade Ice Cream: Running A Successful Crowdfunding Campaign
Murray, Meghan; Glinska, Gosia
M-0880 | Published April 6, 2015 | 16 pages Case
Collection: Darden School of Business
Product Details
This case follows a young entrepreneur as she launches a crowdfunding campaign to expand her already-established craft ice cream company. The story reveals the several steps taken from the planning phase through execution of the online campaign. This case provides an opportunity for students to learn about the benefits and drawbacks of crowdfunding, both as a form of marketing a business as well as garnering capital for expansion of a small business.
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