Business Case Studies & Business Publications

Method: Sustainable Design for the Home ...

Larson, Andrea, Yo...

Case

Method: Sustainable Design for the Home as Corporate Strategy

Larson, Andrea; York, Jeff

ENT-0094 | Published January 29, 2006 | 4 pages Case

Collection: Darden School of Business

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This minicase is one of 10 in a series written to illustrate the business benefits companies realize through adopting sustainable business strategies. Method is a successful startup firm in San Francisco that has made sustainable design principles a guiding force its strategy. Unlike other firms, however, Method sells its products on performance, price, and aesthetics; health and environment are simply built into the design from the outset. Backed by venture capital and successful selling through Target nationwide, Method offers a model of what may ultimately become standard practice and strategy.