You have no items in your shopping cart.

McDonald's: The Hamburger Price Wars
Parry, Mark E.
Share This Product
McDonald's: The Hamburger Price Wars
Parry, Mark E. Case M-0687 / Published February 11, 2004 Collection: Darden School of Business
Format Price Quantity Select
PDF Download
$6.95
Printed Black & White Copy
$7.25

Product Overview

McDonald's executives announce plans to launch a dollar menu in the fall of 2002. Students must evaluate the potential impact of this menu on restaurant revenues, and the sales of McDonald's Value Meals.




Select Format
Choose your delivery format to add this product to your cart or save it to your library. Please allow 10 minutes after purchasing for delivery of your electronic materials.
  • Videos List

  • Overview

    McDonald's executives announce plans to launch a dollar menu in the fall of 2002. Students must evaluate the potential impact of this menu on restaurant revenues, and the sales of McDonald's Value Meals.

  • Learning Objectives

Related Products

Customers Also Bought