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Marketing & Brand Strategy, Fall 2024
Franzak, Frank
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Marketing & Brand Strategy, Fall 2024
Franzak, Frank
Darden Course Pack CP-2380 / Published September 5, 2024
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Makeup Shake-Up: The Challenge of Multichannel Marketing
Under Armour's Willful Digital Moves
A Note on Market Definition, Segmentation, and Targeting: Three (of Four) Steps in Developing Marketing Strategy
Just: Positioned to Target Mainstream Tastes? (A)
Hilton: Tru to Its Brand?
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1 Reading and 4 Cases
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