Author Profile

Johnson, Richard R.

• Red Bull (Abridged)

  Farris, Paul W.; Shames, Ervin R.; Johnson, Richard R.; et al
  Case
• Benecol Spread and Media Planning

  Johnson, Richard R.; Carraway, Robert L.; Shames, Ervin R.; et al
  Case
• General Motors OnStar

  Farris, Paul W.; Pfeifer, Phillip E.; Johnson, Richard R.; et al
  Case
• An Overview of the Historical Context for Sustainable Busine...

  Larson, Andrea; Johnson, Richard R.
  Technical Note
• The Path To Sustainable Business: Environmental Frameworks, ...

  Larson, Andrea; Teisberg, Elizabeth; Johnson, Richard R.
  Case
• Marlboro Thursday

  Farris, Paul W.; Johnson, Richard R.
  Case
• Red Bull (A)

  Farris, Paul W.; Shames, Ervin R.; Johnson, Richard R.; et al
  Case
• Philip Morris U.S.A. and Marlboro Friday (A) (Condensed)

  Farris, Paul W.; Parry, Mark E.; Johnson, Richard R.; et al
  Case
• Procter & Gamble, Private-Label Brands, and the Wal-Mart Par...

  Farris, Paul W.; Parry, Mark E.; Johnson, Richard R.
  Case
• Procter & Gamble, Private-Label Brands, and the Wal-Mart Par...

  Farris, Paul W.; Parry, Mark E.; Johnson, Richard R.; et al
  Case
• Marketing Economics

  Farris, Paul W.; Moore, Marian Chapman; Wilcox, Ronald T.; et al
  Technical Note
• Waterfield Farms

  Farris, Paul W.; Johnson, Richard R.; Hickey, Mary K.
  Case