Investor Relations at United Technologie...
Rubin, James R., F...
Investor Relations at United Technologies (A)
BC-0120 | Published February 21, 1997 | 12 pages Case
Collection: Darden School of Business
Product Details
In 1993, the top management of United Technologies believed that the company's stock was underperforming. The director of Investor Relations, the CEO, and the CFO launched a concerted effort to reposition the company in the minds of investment analysts. The A case discusses how well their campaign worked. See also the B case, BC-0121.
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