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Hainan Airlines: En Route To Direct Comp...

Chen, Ming-Jer, Le...

Case

Hainan Airlines: En Route To Direct Competition?

Chen, Ming-Jer; Leong, Jin

S-0101 | Published November 11, 2002 | 22 pages Case

Collection: Darden School of Business

Product Details

The founder of Hainan Airlines has grown his business into the fourth-largest airline in China in less than 10 years. Now he faces an environment of strong government controls over routes, prices, and airline expansion and must decide on a strategy and what decisions to make in order to implement it.

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