Business Case Studies & Business Publications

Good Food Served Quietly: The Mime Resta...

Khokle, Pradyumana...

Case

Good Food Served Quietly: The Mime Restaurants (B)

Khokle, Pradyumana; Kulkarni, Vaibhavi

IIMA-OB0240(B) | Published February 16, 2021 | 7 pages Case

Collection: Indian Institute of Management, Ahmedabad

Add To Cart Buy Now

Product Details

The case is a continuation of the part (A) of the case and focusses on the expansion of Mime restaurants to other cities. After establishing Mirchi & Mime and Madeira & Mime in Mumbai, the parent company, Squaremeal Foods Private Limited (SFPL), opened another Mirchi & Mime outlet in the city of Indore. The case describes the objectives of the company as it embarked on this expansion, and the extent to which these objectives could be achieved. It further describes a few operational issues that the company faced in the initial stages of setting up this new outlet.

To understand the dynamics and challenges of setting up a new venture as an expansion of existing operations in a new city where a large proportion of employees are, by design, speech and hearing impaired (SHI). To understand the challenges of growth of such a venture in the food industry.