Business Case Studies & Business Publications

Generating Revenue Growth Ideas at Everg...

Haskins, Mark E.

Case

Generating Revenue Growth Ideas at Evergreen Executive Education, LLC (A)

Haskins, Mark E.

G-0644 | Published December 17, 2018 | 2 pages Case

Collection: Darden School of Business

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The new business development manager for Evergreen Executive Education has been asked by the firm's CEO to develop a list of as many revenue growth ideas as he could over the next week. The COE saw this task as critical for the new services initiative that he had been hired to lead. The list would be an inventory of possibilities for ongoing consideration as well as a catalyst for other professionals in the firm to generate additional ideas. The CEO had described the task for him was to keep his primary business-development mission in mind, and to think big and out of the box.