Business Case Studies & Business Publications

Frito-Lay North America: The Making of a...

Larson, Andrea, Te...

Case

Frito-Lay North America: The Making of a Net Zero Snack Chip

Larson, Andrea; Teichman, William

ENT-0112 | Published May 4, 2009 | 13 pages Case

Collection: Darden School of Business

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Implementing a sustainability strategy requires firms to consider economic, strategic, environmental, and community perspectives. Suitable for MBA, undergraduate, and executive learners, this sustainability case covers innovation, intrapreneurship, and strategy. A technical note entitled, "Corporate Greenhouse Accounting: Carbon Footprint Analysis" (UVA-ENT-0113) is an effective complement. Frito-Lay's Arizona facility pilots a program to take its snack chip manufacturing off the grid. Decision makers discuss operating, financial, marketing, and corporate strategy as the facility calculates its carbon footprint, converts to non-fossil-fuel energy sources, and stops relying on the scarce local water supply.

1. Learn how to perform carbon footprint analysis. 2. Identify triple-bottom-line issues related to "net zero" sustainability strategy. 3. Explore how a corporate division creates a pilot program.