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EPL: Shaping the Future of Cricket in Nepal
Hassan, Yusuf; Pandey, Jatin; Varkkey, Biju Case IIMA-HRM0258 / Published March 22, 2023 / 25 pages. Collection: Indian Institute of Management, Ahmedabad
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Product Overview

The Everest Premiere League (EPL) is a leading franchise-based Twenty20 (T20) cricket league in Nepal. Despite challenges from the Cricket Association of Nepal (CAN), local competitors and sponsors, the EPL has established itself as a cult figure in the Himalayan region by successfully mitigating these challenges. The case focuses on the entrepreneurial journey of Aamir Akhtar, the founder of the EPL, and the unique talent management practices at the EPL.



Learning Objectives

To examine talent management practices for sports organizations. To understand the business model of T-twenty franchise-based sports events. To understand the challenges and implications of doing business in emerging nations.


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  • Overview

    The Everest Premiere League (EPL) is a leading franchise-based Twenty20 (T20) cricket league in Nepal. Despite challenges from the Cricket Association of Nepal (CAN), local competitors and sponsors, the EPL has established itself as a cult figure in the Himalayan region by successfully mitigating these challenges. The case focuses on the entrepreneurial journey of Aamir Akhtar, the founder of the EPL, and the unique talent management practices at the EPL.

  • Learning Objectives

    Learning Objectives

    To examine talent management practices for sports organizations. To understand the business model of T-twenty franchise-based sports events. To understand the challenges and implications of doing business in emerging nations.