Business Case Studies & Business Publications

Empirical Chemicals, Ltd. (B): Merseysid...

Bruner, Robert F.

Case

Empirical Chemicals, Ltd. (B): Merseyside and Rotterdam Projects (JAPANESE)

Bruner, Robert F.

F-1817 | Published May 13, 2015 | 6 pages Case

Collection: Darden School of Business

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This is the Japanese translation of the Jan. 1, 1998 version of UVA-F-1021. The B case extends the analysis in the A case (UVA-F-1020) to the next level, where the executive must choose between two mutually exclusive plant-renovation projects. Net present value (NPV) and internal rate of return rank the projects differently, affording an opportunity to (IRR) discuss the classic "cross-over" problem in capital investment analysis. Operational flexibility is a significant factor, permitting a discussion of the role of real options in investment analysis. The last element is politics as managers jockey for project approval. A student worksheet file is available for use with this case.