Business Case Studies & Business Publications

Electronic Health Records in India

Kedas, Satishwar, ...

Case

Electronic Health Records in India

Kedas, Satishwar; Sinha, Ankur

IIMA-CIIE0019 | Published August 28, 2020 | 14 pages Case

Collection: Indian Institute of Management, Ahmedabad

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Learning Objectives

Medical record technology has come a long way from paper-based medical records to Electronic Health Records (EHR). EHRs, if adopted successfully, provide tremendous potential to improve healthcare outcomes across the country. However, they come with a unique set of risks that need to be understood before venturing into the space. Medical data is often highly unstructured, patient-specific and sensitive, and any system that stores or processes this data is subject to multiple standards. The case delves into the environment surrounding EHRs across countries that have successfully adopted EHR systems, besides examining behavioural and attitudinal aspects of the key stakeholders—patients and healthcare professionals. The case presents the reader with an opportunity to develop and modify business models aimed at different customer segments.

To understand EHRs – data variety, regulatory risks, adoption scenario across countries and in India; To examine the role of an EHR in a patient’s journey, and therefore, the key aspects of the value chain; To develop and modify business models using design thinking tools and frameworks; To evaluate a new venture vis-à-vis the benefits and costs accrued to stakeholders; To evaluate a new venture vis-à-vis the infrastructural and regulatory factors.