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Competitor Acumen: The Heart of Competitor Analysis
Chen, Ming-Jer; Whittle, Mary Summers
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Competitor Acumen: The Heart of Competitor Analysis
Chen, Ming-Jer; Whittle, Mary Summers Technical Note S-0293 / Published April 10, 2017 / 3 pages. Collection: Darden School of Business
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This technical notes answers the questions: What does the competitive landscape look like to a given competitor? Which firms does the competitor regard as its chief rivals? Critically, what actions is the competitor likely to take?




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  • Overview

    This technical notes answers the questions: What does the competitive landscape look like to a given competitor? Which firms does the competitor regard as its chief rivals? Critically, what actions is the competitor likely to take?

  • Learning Objectives

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