Author Profile
Bourgeois, L. J. III
Whole Foods Market and Wild Oats Merger
Bourgeois, L. J. III; Aprill, Chris; Payne, Daniel; Ring, Stephanie; Strauss, Kristin
BP-0533 | Published December 23, 2008 | 14 pages Case
Collection: Darden School of Business
Whole Foods and Wild Oats were both natural- and organic-food stores that competed for similar customers on values such as high-quality and healthy products, excellent customer service, knowledge of p... Read More
Breaking the News: How to Communicate a Merger to Employees
West, June; Bourgeois, L. J. III; Yemen, Gerry
BC-0180 | Published January 30, 2001 | 8 Pages Technical Note
Collection: Darden School of Business
The mere mention of the term "merger and acquisition" (M&A) can send messages of misinformation or half-truths. Clarity about motives and intent, as well as timing the release of information during a ... Read More