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Educator Resources

Below are several featured book titles authored by Darden faculty members. Many of these titles are available through outside publishers. Please contact Darden Business Publishing for additional information.

Marketing Analytics: Essential Tools for Data-Driven Decisions

Choosing Courage: The Everyday Guide to Being Brave at Work

Positioning for Advantage: Techniques and Strategies to Grow Brand Value

Experiencing Design

Humanizing Business: What Humanities Can Say to Business

Giving Voice to Values: An Innovation and Impact Agenda

Athlete Brands: How to Benefit from Your Name, Image, & Likeness

The Tao of Strategy