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Athlete Brands: How to Benefit from Your Name, Image, & Likeness

College Athletes Need a Game Plan for Managing their Name, Image, & Likeness.

Whether it is practice or a game, successful athletes have a strategy to make sure they achieve their goals. Preparing for NIL success by developing an athlete brand is no different—it requires a game plan to get the best results. This book provides a four-step process to help student-athletes (SAs) manage their brands like a pro. Short, easy-to-read chapters with real SA examples guide athletes through a series of exercises that enable you to set goals and then design, activate, and monetize your brand. Athlete Brands is the perfect resource for SAs to learn to make NIL decisions that serve their most important goals.

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