Vendor Image

A Better Yoga Block: Shanti Creek Yoga P...

Fairchild, Gregory...

Case

A Better Yoga Block: Shanti Creek Yoga Products

Fairchild, Gregory B.; Rourke, Brad

ENT-0190 | Published April 27, 2012 | 6 pages Case

Collection: Darden School of Business

Product Details

This case follows a protagonist as he tries to secure start-up capital to get his entrepreneurial venture going. With the company still in its conceptual stage, students must evaluate everything in a business plan, from the initial product design, to marketing, fabrication, logistics, and pitching to a potential investor. This case is ideal for use in courses on entrepreneurship, business planning, pricing strategy, and market research.

0