A Better Yoga Block: Shanti Creek Yoga P...
Fairchild, Gregory...
A Better Yoga Block: Shanti Creek Yoga Products
Fairchild, Gregory B.; Rourke, Brad
ENT-0190 | Published April 27, 2012 | 6 pages Case
Collection: Darden School of Business
Product Details
This case follows a protagonist as he tries to secure start-up capital to get his entrepreneurial venture going. With the company still in its conceptual stage, students must evaluate everything in a business plan, from the initial product design, to marketing, fabrication, logistics, and pitching to a potential investor. This case is ideal for use in courses on entrepreneurship, business planning, pricing strategy, and market research.
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