• Digital Marketing Simulation: Media Attribution at ExerciseM...

  Venkatesan, Rajkumar

  Digital Marketing Simulation: Media Attribution at ExerciseMinder (SIMULATION)

  Venkatesan, Rajkumar Forio Simulation M-0988 / Published February 5, 2020 / 1 pages.

  Media attribution is a critical issue for marketers. Digital media provides marketers access to fine-grained data about consumer interactions with brands, but identifying the contribution of different media channels to the acquisition and retention of customers is very challenging. Marketers use attribution modeling to identify the value of each media channel. This allows companies to attribute ap... Read More

• The Beer Game (SIMULATION)

  Weiss, Elliott N.; Raz, Gal; Goldberg, Rebecca

  The Beer Game (SIMULATION)

  Weiss, Elliott N.; Raz, Gal; Goldberg, Rebecca Forio Simulation OM-1521 / Published August 11, 2016 / 1 pages.

  The Beer Game is a competitive supply chain simulation that improves on the learning outcomes of the classic Beer Game developed at MIT. Students still assume one of four supply chain positions, but in the second game, profile participants can have full visibility of the entire supply chain (information regarding inventory on hand, incoming shipments, and demand), and each member of the supply cha... Read More

• PFG Bank: Credit Card Exercise (SIMULATION)

  Pfeifer, Phillip E.

  PFG Bank: Credit Card Exercise (SIMULATION)

  Pfeifer, Phillip E. Forio Simulation M-0878 / Published April 24, 2015 / 1 pages.

  This online exercise describes the beginnings of the product-design process at a fictitious firm, PFG Bank (PFG). PFG has a variety of different products (12 versions of a credit card) and detailed information, summarized by a credit score, about several thousand potential customers. The question at hand is which product(s) should be offered through direct mail to which customers. PFG's answer (so... Read More