This case examines the April 2002 decision of JetBlue management to price the initial public offering of JetBlue stock during one of the worst periods in airline history. The case outlines JetBlue's innovative strategy and the associated strong financial performance over its initial two years. Students can value the stock and take a position on whether the current $22 to $24 per share filing range
The Beer Game is a competitive supply chain simulation that improves on the learning outcomes of the classic Beer Game developed at MIT. Students still assume one of four supply chain positions, but in the second game, profile participants can have full visibility of the entire supply chain (information regarding inventory on hand, incoming shipments, and demand), and each member of the supply cha
This online exercise describes the beginnings of the product-design process at a fictitious firm, PFG Bank (PFG). PFG has a variety of different products (12 versions of a credit card) and detailed information, summarized by a credit score, about several thousand potential customers. The question at hand is which product(s) should be offered through direct mail to which customers. PFG's answer (so
Effective, persuasive analytical writing is a critical management skill. This note trains students to write to the needs and expectations of their readers with objectivity and efficiency, whether they are writing memos, emails, research reports, technical briefings, position papers, or recommendations for action.
This is a Spanish translation of the October 26, 2011, version of UVA-OB-1025. This case is an updated version of the Knowlton Roberts case series (UVA-OB-0737 and 0738). The case is best used as a vehicle to understand another person's point of view and to see what happens when points of view are misunderstood or misinterpreted. The A case presents a series of situations and interactions that req
The two-day seminar will be conducted on-site at the UVA Darden Sands Family Grounds, located in the Rosslyn district of Arlington, Virginia, just outside of Washington, DC. The course has two parts. The first day and a half will focus on structured learning sessions with both full-group and breakout portions. Participants will have many opportunities to discuss and explore. The latter half of the
The Strategist's Toolkit is designed for anyone needing to engage in any kind of strategic planning exercise: basic or advanced. Paired with case studies, the toolkit trains adherents to think strategically by developing a mechanized way to think through problems. With practice, readers will develop a seamless process for analyzing strategic problems and presenting coherent solutions. Arranged in
This case is used in Darden's second-year "Financial Institutions and Capital Markets," elective. Using Invesco Ltd. (Invesco) as an example, the case examines the strategic challenges facing the asset management industry. Marty Flanagan, Invesco's CEO, must position Invesco to compete in an industry undergoing systemic change, including active and passive products and flows, lower levels of organ