Cutting-Edge Marketing Analytics: Cases and Technical Notes Bundle is a collection of the original cases and technical notes that inspired the successful first-edition book. Covering an array of practical marketing problems, Cutting Edge Marketing Analytics provides proven methodology matched with several business cases, many of which include actual data.
This online exercise describes the beginnings of the product-design process at a fictitious firm, PFG Bank (PFG). PFG has a variety of different products (12 versions of a credit card) and detailed information, summarized by a credit score, about several thousand potential customers. The question at hand is which product(s) should be offered through direct mail to which customers. PFG's answer (so
The Beer Game is a competitive supply chain simulation that improves on the learning outcomes of the classic Beer Game developed at MIT. Students still assume one of four supply chain positions, but in the second game, profile participants can have full visibility of the entire supply chain (information regarding inventory on hand, incoming shipments, and demand), and each member of the supply cha
The Strategist's Toolkit is designed for anyone needing to engage in any kind of strategic planning exercise: basic or advanced. Paired with case studies, the toolkit trains adherents to think strategically by developing a mechanized way to think through problems. With practice, readers will develop a seamless process for analyzing strategic problems and presenting coherent solutions. Arranged in
In early 2012, an equity analyst, was examining the jet fuel hedging strategy of JetBlue Airways for the coming year. Because airlines cross-hedged their jet fuel price risk using derivatives contracts on other oil products such as WTI and Brent crude oil, they were exposed to basis risk. In 2011, dislocations in the oil market led to a Brent-WTI premium wherein jet fuel started to move with Brent
Effective, persuasive analytical writing is a critical management skill. This note trains students to write to the needs and expectations of their readers with objectivity and efficiency, whether they are writing memos, emails, research reports, technical briefings, position papers, or recommendations for action.
As 2007 drew to a close, Panera Bread Company faced a new challenge. To date, it had relied on retained earnings and minor equity infusions to finance operations. But a decline in margins would limit future financing from internally generated funds. Complicating matters was the fact that its stock price was at a historic low and management was contemplating a large equity repurchase. This case can
This case is used in Darden's EMBA and Global EMBA programs. It works well in courses dealing with turnaround specialists or change management. With a cross-disciplinary perspective, this field-based case uses the experience of a company with a supplier that fails to meet its production commitment to set the stage for an analysis of supplier power, human capital, operational effectiveness, and le