Cutting-Edge Marketing Analytics: Cases and Technical Notes Bundle is a collection of the original cases and technical notes that inspired the successful first-edition book. Covering an array of practical marketing problems, Cutting Edge Marketing Analytics provides proven methodology matched with several business cases, many of which include actual data.
Effective, persuasive analytical writing is a critical management skill. This note trains students to write to the needs and expectations of their readers with objectivity and efficiency, whether they are writing memos, emails, research reports, technical briefings, position papers, or recommendations for action.
Students are in the role of Target Corporation's CFO considering the pros and cons of a variety of capital-investment proposals. The CFO is preparing his thoughts prior to a meeting of the Capital Expenditure Committee (CEC) with other Target senior executives to consider the merits of 10 capital-project requests (CPR), 5 of which are expected to require extra attention. Each CPR has a "dashboard"
This is a series of 12 short caselets profiling individual growth leaders that—used in conjunction with "Business Model Innovation: A Process Model" (UVA-BP-0538)—will help students evaluate business situations for innovation opportunities. The course module focuses on enhancing the ability of students to identify and implement organic growth initiatives in mature organizations. An instructor teac
In this case the student is cast into the role of adviser to Anita Roddick, the managing director of The Body Shop. The student must prepare a three-year forecast of the firm's income statement and balance sheet. The case is intended to provide a first-time introduction to percentage-of-sales forecasting and walks the student through the preparation of a simplified forecast, first using pencil and
The dean of a prominent business school has learned that the system that his and many other business schools use to help select and notify MBA students has been hacked. The hacker posted instructions for applicants to gain access to schools' decisions ahead of time. During the 10 hours MyMBA's system was compromised, several hundred applicants viewed their admission status at multiple top-tier sch
As 2007 drew to a close, Panera Bread Company faced a new challenge. To date, it had relied on retained earnings and minor equity infusions to finance operations. But a decline in margins would limit future financing from internally generated funds. Complicating matters was the fact that its stock price was at a historic low and management was contemplating a large equity repurchase. This case can
Given recent changes in market conditions and ongoing market uncertainty, an internal financial analyst at Heinz must estimate the company's weighted average cost of capital (WACC). Data for both Heinz and comparable firms are provided. The case provides opportunities for students to learn or practice a WACC calculation while exploring the economic meaning of inputs to the calculation.