Directed by Paul Wagner and produced by Jenny Mead, Bobby Parmar, and Paul Wagner, Fishing with Dynamite (FWD) explores the past, present, and future of the new story of business in the 21st century. It is a story that emerges from the conflict between two dominant academic theories regarding a firm's purpose. The first, shareholder value theory, asserts that companies ought to focus their energie
The "Valuing Early Stage Companies" video series consists of seven videos, each about six minutes in length, that focus primarily on the differences between the venture capital (VC) method of valuation and the net present value (NPV) method of valuation. In addition, this introduction presents an overview of the role that VC firms can play in providing capital to early stage firms, and an explanat
The Giving Voice to Values (GVV) video series presents a framework for helping people to act on their values. GVV starts from the premise that most of us already want to act on our values, but are unsure of how to do so. Whether we are leaders or employees, every one of us has been confronted with a situation that has challenged our values. This three-hour video series focuses on ethical implement
This series of videos introduces the concept of a random walk and gives the model and specific estimation procedures for three random walks and their application. These videos may be used as an online class session in a course, on decision modeling, financial simulation, risk analysis, decision analysis, or forecasting. This would be useful for someone intending to model and simulate time streams
Design thinking challenges the myth that innovation and the creative process can only result when people with a special gift lead the way. This playlist comprises 22 videos that were created from the Design Thinking course at the Darden School. Developed by Jeanne Liedtka, they can be used either as a stand-alone instructional activity or with case studies that focus on a specific design challenge
"Marketing Analytics Resource Allocation" is an introduction to and overview of how marketing analytics can be used to measure the impact of marketing. In this series on optimizing marketing resources, Raj Venkatesan uses predictive analytics to address topics including customer retention, customer acquisition, brand recognition, and customer lifetime value.
Videos in this playlist: Why Marketing
"Marketing Analytics Resource Allocation (Part 1)" is an introduction to and overview of how marketing analytics can be used to measure the impact of marketing. In this first part of a two-part series on optimizing marketing resources, Raj Venkatesan uses predictive analytics to address topics including customer retention, customer acquisition, brand recognition, and customer lifetime value.
"Marketing Analytics Resource Allocation (Part 2)" applies predictive analytics to better understand marketing effectiveness. Using concepts introduced in "Marketing Analytics Resource Allocation (Part 1)," Raj Venkatesan discusses how to determine marketing return on investment and how to optimize marketing inputs using his Media Attribution Ladder.
Videos in this playlist:
Marketing Return on In
Design thinking challenges the myth that innovation and the creative process can only result when people with a special gift lead the way. This playlist comprises four videos that were developed from the Design Thinking course at the Darden School. Created by Jeanne Liedtka, they serve as an introduction to the Design Thinking approach to innovative problem solving. Instructors may contact info@da
This compilation is part of a comprehensive collection of videos on teaching business topics with cases. The collection features James G. Clawson, the Johnson & Higgins Professor of Business Administration Emeritus at the Darden School of Business. These three videos address how to start a case class, ask good questions to move the discussion along, and how to finish a case class. This concise and