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Digital Marketing Simulation: Media Attribution at ExerciseM...
Digital Marketing Simulation: Media Attribution at ExerciseMinder (SIMULATION)
Collection: Darden School of BusinessMedia attribution is a critical issue for marketers. Digital media provides marketers access to fine-grained data about consumer interactions with brands, but identifying the contribution of different media channels to the acquisition and retention of customers is very challenging. Marketers use attribution modeling to identify the value of each media channel. This allows companies to attribute ap
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Bond Trader (SIMULATION)
Bond Trader (SIMULATION)
Collection: Darden School of BusinessBond Trader is a simulation designed to teach students the foundational themes of introductory finance in an engaging but simple simulated securities market. Bond Trader provides a powerful context for teaching such foundational themes as time value of money, equilibrium-required return, the yield curve, market efficiency and the pricing of information, financial substitutes and arbitrage-based se
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The Beer Game (SIMULATION)
The Beer Game (SIMULATION)
Collection: Darden School of BusinessThe Beer Game is a competitive supply chain simulation that improves on the learning outcomes of the classic Beer Game developed at MIT. Students still assume one of four supply chain positions, but in the second game, profile participants can have full visibility of the entire supply chain (information regarding inventory on hand, incoming shipments, and demand), and each member of the supply cha
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Positioning Game (SIMULATION)
Positioning Game (SIMULATION)
Collection: Darden School of BusinessUsing perceptual maps, students make decisions about launching new products in the context of impending market competition. Groups of six players compete in the launch of a new or enhanced product by positioning their brand at an ideal place in the market. Decisions are made in real time, and costs are incurred with positioning changes. Launching new products into new or established markets provid
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