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Philips: Developing a Marketing Strategy for LED Bulbs
Philips: Developing a Marketing Strategy for LED Bulbs
Philips, the Dutch multinational conglomerate, is assessing whether to enter the business-to-consumer (B2C) LED lightbulb market in the United States. Philips has already been serving the business-to-business (B2B) market with moderate success, but it has completely ignored the B2C market. Now, a change in energy taxes and possibly additional regulatory changes have the company reevaluating that d
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Supplier Diversity in the City of Portland
Supplier Diversity in the City of Portland
Priya Shah, a new consultant, had just begun a project with Biko Taylor, Chief Procurement Officer for the City of Portland, Oregon. A few weeks before, on April 20, 2022, the Portland City Council had passed ordinance 276, authorizing Taylor to pilot inclusive contracting policies designed to attract small diverse businesses (SDBs). Taylor hoped this pilot would help foster wealth creation for ma
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Norwegian Women's Beach Handball: Bucking the Bikini Bottoms
Norwegian Women's Beach Handball: Bucking the Bikini Bottoms
In the summer of 2021, as they prepared for the European Beach Handball Championship, the Norwegian women's beach handball team rebelled against wearing bikini bottoms as part of their uniforms. The bottoms had been imposed as part of dress code for women by the International Handball Federation (IHF) despite the fact that they were impractical and, members of the team thought, degrading. The play
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Looking for the Fast Break: The WNBA Nears a Quarter Century
Looking for the Fast Break: The WNBA Nears a Quarter Century
In 2019, as it approached its 25th year, the Women's National Basketball Association (WNBA) faced many challenges. The players were disenchanted with subpar salaries, facilities, and amenities, as well as with their international play, which was necessary to bring in additional income but often had adverse effects on both their health and the league's schedule. There were also labor issues, as the
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GVV Pillar Six: Voice—An Exercise to Speak to Barry’s Challe...
GVV Pillar Six: Voice—An Exercise to Speak to Barry’s Challenge
This exercise is a way for facilitators to make in-the-moment adaptations to existing scripting exercises, in order to address questions and scenarios that arise during Giving Voice to Values (GVV) sessions. In a GVV program, participants are invited to practice scripting responses to and creating action plans for a values-challenging scenario. Sometimes, a participant’s values challenge starts to
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Keeping Tiny Babies Safe (A): The Problem
Keeping Tiny Babies Safe (A): The Problem
In 2014, the neonatal intensive care unit at the University of Virginia hospital experienced an increase in unplanned extubations, which could endanger the lives of premature infants who needed ventilators. In this set of two short caselets, the A case includes the situation, and the B case offers a solution.
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Keeping Tiny Babies Safe (B): The Solution
Keeping Tiny Babies Safe (B): The Solution
In 2014, the neonatal intensive care unit at the University of Virginia hospital experienced an increase in unplanned extubations, which could endanger the lives of premature infants who needed ventilators. In this set of two short caselets, the A case includes the situation, and the B case offers a solution.
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Nike: Retaining Talent and Managing a Brand
Nike: Retaining Talent and Managing a Brand
In 2021, Nike had lost some of the top female athletes it had sponsored, including WNBA two-time champion Breanna Stewart and gymnast Simone Biles. The reasons for the departures, which had taken place over the past several years, varied, but several prominent departing female athletes had accused Nike of bad practices when athletes became pregnant. Track and field star Allyson Felix, in a New Yor
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General Motors Commits to 100% Electric Vehicles by 2035
General Motors Commits to 100% Electric Vehicles by 2035
This case is set in 2022, a year after Mary Barra, chair and CEO of General Motors (GM), set a goal to phase out production of gas-powered (internal combustion engine [ICE]) vehicles and only sell electric vehicles (EVs) by 2035. At the time of the announcement, no other large automaker had set a target date for exclusively producing EVs. GM said it would invest $35 billion over the next five year
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C-Power: Harnessing the Power of the Ocean
C-Power: Harnessing the Power of the Ocean
Despite the predictability and power of wave energy, by 2022, there was not a single industry-standard technology for converting wave energy to electricity. A new company, C-Power, had developed a product designed to generate levels of power from wave energy that could compete with solar, wind, and fossil-fuel power sources. In 2016, it began a contract with the US government to develop a reliable
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Bystander Intervention: USA Gymnastics and Beyond (A)
Bystander Intervention: USA Gymnastics and Beyond (A)
This partially disguised, public-sourced case details the situation surrounding longtime USA Gymnastics team doctor Larry Nassar's abuse of athletes from the standpoint of someone who must decide whether and how best to intervene. In 2015, Megan Peterson, an elite gymnastics coach, has accidentally overheard a troubling conversation about Nassar between the athlete she directly supports, Janet Smi
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Bystander Intervention: USA Gymnastics and Beyond (B)
Bystander Intervention: USA Gymnastics and Beyond (B)
This partially disguised, public-sourced case, a follow-up to “Bystander Intervention: USA Gymnastics and Beyond (A)” (UVA-E-0482), details what happened after top gymnastics coach Megan Peterson reported team doctor Larry Nassar to USA Gymnastics leadership for his abuse of young athletes. It turned out that many others had tried to report Nassar for various instances of inappropriate behavior an
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