Author Profile
Sriram, S.
The Times of India: Start the Presses
Venkatesan, Rajkumar; Yemen, Gerry; Sriram, S.
M-0877 | Published June 08, 2015 | 22 pages Case
Collection: Darden School of Business
Perhaps among the most popular newspapers in the world, the Times of India (TOI) was faced with developing a national strategy in a very diverse country. The paper's strategy included lowering the pri... Read More
