Author Profile
Norton, John
Sunnyside Fields
M-0781 | Published November 27, 2009 | 4 pages Case
Collection: Darden School of Business
This case illustrates the problems of a small hydroponic produce company trying to achieve breadth and depth of distribution for its product. The company is considering bypassing traditional channels ... Read More
Reagan-Bush '84
M-0340 | Published April 02, 1991 | 12 pages Case
Collection: Darden School of Business
The media consultant for the Reagan-Bush '84 campaign identifies his goal as stopping and reversing a strong decline in support for President Reagan. The case describes the results of some of the moti... Read More
Application of the Means-End Framework: Triadic Sorting, Laddering, and Developing the Hierarchical Value Map
Norton, John; Reynolds, Thomas J.
M-0343 | Published April 02, 1991 Technical Note
Collection: Darden School of Business
This note deals with a research methodology that is useful in developing product-related communications, primarily advertising. It shows how to conduct the research prior to applying it in the creativ... Read More