1) Introduce bond pricing analytics, such as calculating the yield to maturity (YTM) and bond prices. 2) Introduce bond ratings and credit spreads. This case can also be used to introduce risk/return relations and how market return benchmarks might be established. 3) Explore concepts related to market efficiency. The bond context is particularly attractive since mispricing can be explored in both returns and prices. 4) Build an understanding of the drivers of price sensitivities. 5) Build familiarity with the use of net present value (NPV) and internal rate of return (IRR) tools in a pricing context and explore the differences between NPV and IRR recommendations in the face of capital constraints.