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Wells Fargo Awards 2022

- Wednesday, May 4, 2022

We are pleased to announce the faculty recipients of this year’s Wells Fargo Award for Excellence in Course Material Development: Morris Plan Associate Professor of Consumer Credit Kinda Hachem and Frank M. Sands Sr. Associate Professor of Business Administration Kimberly Whitler.

The Research and Course Development Committee at Darden, which presented the awards, recognized Hachem’s technical note, “The Economics of Cryptocurrency” (UVA-GEM-0190), for its broad range of applications among many disciplines. While the note was written for her course elective on money and banking, the committee saw educational value in other areas including marketing, operations, strategy, accounting, economics, and finance.

Whitler was recognized for her case series on the topic of employer branding. The technical note in the series, “Employer Branding: What It Is and Why It Matters” (UVA-M-1003), outlines what an employer brand is, how it relates to a consumer brand, and why it matters, while the two-case set, “Branding the Master Brander (A) and (B)” (UVA-M-1004 and 1005), challenges students to analyze rare company data and develop an employer brand statement.

The Wells Fargo Award for Excellence in Course Materials is intended to encourage the development of world-class educational materials, a core element of Darden’s educational mission. In 1982, Wachovia, which merged with and is now part of Wells Fargo, established an endowment to fund research and case development awards at Darden. The annual Wells Fargo Awards alternate between recognizing top-quality course materials and honoring faculty for their outstanding research and publications.

Contact your Darden Business Publishing representative today at for a complimentary course consultation as you begin developing your fall courses.

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