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Waterfield Farms
Farris, Paul W.; Johnson, Richard R.; Hickey, Mary K. Case M-0647 / Published July 24, 2001
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Product Overview

This case illustrates the problems of a small hydroponic produce company trying to achieve breadth and depth of distribution for a new product. The company is considering going around traditional channels and selling directly to stores and restaurants. The economics of the proposition are central to the case. (replaces UVA-M-0329)




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  • Overview

    This case illustrates the problems of a small hydroponic produce company trying to achieve breadth and depth of distribution for a new product. The company is considering going around traditional channels and selling directly to stores and restaurants. The economics of the proposition are central to the case. (replaces UVA-M-0329)

  • Learning Objectives