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Walt Disney Productions (B): The Arrival of Eisner and Wells
Liedtka, Jeanne M. Case BP-0339 / Published August 27, 1993 / 5 pages.
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Product Overview

This case begins in mid-1984 with the arrival of the Eisner-Wells team to head Disney Productions. It lays out the specific actions taken by the new management team in each area of Disney's business, and contains excerpts from Eisner and Wells' first letter to shareholders. See also "Walt Disney Productions (A): The Walt Years" (BP-0332).




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  • Overview

    This case begins in mid-1984 with the arrival of the Eisner-Wells team to head Disney Productions. It lays out the specific actions taken by the new management team in each area of Disney's business, and contains excerpts from Eisner and Wells' first letter to shareholders. See also "Walt Disney Productions (A): The Walt Years" (BP-0332).

  • Learning Objectives