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Wall-to-Wall Carpet Goes Cradle-to-Cradle
Larson, Andrea Case ENT-0084 / Published September 16, 2006
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Product Overview

This minicase is one of 10 in a set of short cases written to illustrate the business benefits companies realize through adopting sustainable business strategies. This one features Shaw Industries, a leading U.S. global manufacturer of floor coverings, which developed EcoWorx technology to create a carpet tile that is PVC-free and able to be recycled, upon return to the company, as a carpet tile of equal quality and performance. Using green chemistry, the company has created a sustainable business innovation that cut costs, improves revenues, positively influences health and the environment, improves the brand, and enhances Shaw's strategic positioning going forward.


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  • Overview

    This minicase is one of 10 in a set of short cases written to illustrate the business benefits companies realize through adopting sustainable business strategies. This one features Shaw Industries, a leading U.S. global manufacturer of floor coverings, which developed EcoWorx technology to create a carpet tile that is PVC-free and able to be recycled, upon return to the company, as a carpet tile of equal quality and performance. Using green chemistry, the company has created a sustainable business innovation that cut costs, improves revenues, positively influences health and the environment, improves the brand, and enhances Shaw's strategic positioning going forward.

  • Learning Objectives