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UTC Fuel Cells: Innovation Inside a Large Firm
Larson, Andrea; Keach, Stephen Case ENT-0018 / Published April 1, 2002 / 30 pages.
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Product Overview

To be used to enhance student understanding of emerging markets and innovation around fuel cell technology, and the strategy and management of an entrepreneurial unit inside United Technologies Corp. The case also examines environmental issues as operating concerns and market opportunities for innovative firms. Fuel cells are a leading clean technology to replace gasoline combustion engines for transportation, and fuel cell power plants offer an alternative electricity source to the electrical grid (which is heavily dependent on coal burning).




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  • Overview

    To be used to enhance student understanding of emerging markets and innovation around fuel cell technology, and the strategy and management of an entrepreneurial unit inside United Technologies Corp. The case also examines environmental issues as operating concerns and market opportunities for innovative firms. Fuel cells are a leading clean technology to replace gasoline combustion engines for transportation, and fuel cell power plants offer an alternative electricity source to the electrical grid (which is heavily dependent on coal burning).

  • Learning Objectives