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United Parcel Service, Inc.: The Challenge of Protecting Organizational DNA
Hess, Edward D.; Ludwig, Katherine Case S-0238 / Published February 25, 2014 / 11 pages.
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Product Overview

This case explores the nature and strength of the UPS organization and presents the following question: With the increasing speed of change and competition in today's global, digital economy, can UPS continue to pursue its dual strategies of operational excellence and adaptation while maintaining adherence to the employee-centric cultural policies that have been the foundation of its success for so long?


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  • Overview

    This case explores the nature and strength of the UPS organization and presents the following question: With the increasing speed of change and competition in today's global, digital economy, can UPS continue to pursue its dual strategies of operational excellence and adaptation while maintaining adherence to the employee-centric cultural policies that have been the foundation of its success for so long?

  • Learning Objectives