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United Bank of Wilmington
Cross, Tom Case M-0735 / Published March 17, 2006 / 4 pages.
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Product Overview

This case is about a bank's flight department that is reexamining its pilot training requirements. It is one of a series of four cases to be used in a value-based selling workshop.

  • Overview

    This case is about a bank's flight department that is reexamining its pilot training requirements. It is one of a series of four cases to be used in a value-based selling workshop.

  • Learning Objectives