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Unilever (D)
Werhane, Patricia H.; Gorman, Michael E.; Standish, Myles Case E-0156 / Published December 16, 1998
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Product Overview

Jan-Kees Vis, a staff worker in the middle echelons of the company, attempts to integrate sustainable development into existing environmental policy in hopes of providing a plan of action for achieving sustainability. Once the new policy is adopted, the case leaves the student to decide how the company should begin fulfilling its commitments. The D case concludes the story of Vis's attempts to integrate sustainable development into Unilever's existing environmental policy in hopes of providing a plan of action for achieving sustainability, and describes the company's efforts to fulfill its commitments. See also the A, B, and C cases (UVA-E-0153, UVA-E-0154, and UVA-E-0155) and "Unilever: Corporate Venturing and Environmental Sustainability (A)" (UVA-E-0152). A teaching note is available to registered faculty.

  • Overview

    Jan-Kees Vis, a staff worker in the middle echelons of the company, attempts to integrate sustainable development into existing environmental policy in hopes of providing a plan of action for achieving sustainability. Once the new policy is adopted, the case leaves the student to decide how the company should begin fulfilling its commitments. The D case concludes the story of Vis's attempts to integrate sustainable development into Unilever's existing environmental policy in hopes of providing a plan of action for achieving sustainability, and describes the company's efforts to fulfill its commitments. See also the A, B, and C cases (UVA-E-0153, UVA-E-0154, and UVA-E-0155) and "Unilever: Corporate Venturing and Environmental Sustainability (A)" (UVA-E-0152). A teaching note is available to registered faculty.

  • Learning Objectives