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TiVo
Farris, Paul W.; Pfeifer, Phillip E.; Wiese, Craig Case M-0694 / Published May 18, 2004 / 10 pages.
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Product Overview

TiVo's valuation is questioned by stock analyst and the case challenges students to use concepts and applications of customer lifetime value to determine whether TiVo's current share prices are appropriate.


  • Videos List

  • Overview

    TiVo's valuation is questioned by stock analyst and the case challenges students to use concepts and applications of customer lifetime value to determine whether TiVo's current share prices are appropriate.

  • Learning Objectives