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Thomson Consumer Electronics (A): Global Sourcing
Kamauff, John W. Jr.; Davis, Edward W. Case OM-0775 / Published September 8, 1994 / 36 pages.
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Product Overview

After the acquisition of the former GE/RCA consumer-electronics company, Thomson Consumer Electronics is dealing with issues about global-sourcing activities. At heart is the consolidation/centralization of purchasing/sourcing activities conducted by 10 separate organizational subunits in Europe, Asia, and North America. The case was developed for a second-year MBA course on operations strategy but is also suitable for a global-operations management or a sourcing/purchasing course.


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  • Overview

    After the acquisition of the former GE/RCA consumer-electronics company, Thomson Consumer Electronics is dealing with issues about global-sourcing activities. At heart is the consolidation/centralization of purchasing/sourcing activities conducted by 10 separate organizational subunits in Europe, Asia, and North America. The case was developed for a second-year MBA course on operations strategy but is also suitable for a global-operations management or a sourcing/purchasing course.

  • Learning Objectives