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The Second Street Gallery
Kennard, John V. O.; Hamilton, Robert D. III; Grayson, Leslie E. Case NP-0006 / Published April 11, 1974 / 18 pages.
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Product Overview

This case discusses the role of a contemporary art gallery in a growing community that includes a large university. How does one start an artist-run gallery? How does one market such a gallery? How does one raise funds for it? How does one keep the artists organized, committed, and together?


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  • Overview

    This case discusses the role of a contemporary art gallery in a growing community that includes a large university. How does one start an artist-run gallery? How does one market such a gallery? How does one raise funds for it? How does one keep the artists organized, committed, and together?

  • Learning Objectives