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The Power of Analytics (VIDEO)
Venkatesan, Rajkumar Video M-0928 / Published January 25, 2017 / Duration 2:22
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Product Overview

This two-minute video shows how analytics contributed to a growth in profits at IBM. IBM used analytics to answer the question: How do you optimally allocate the salesforce across six customer segments to maximize profits?




  • Videos List

  • Overview

    This two-minute video shows how analytics contributed to a growth in profits at IBM. IBM used analytics to answer the question: How do you optimally allocate the salesforce across six customer segments to maximize profits?

  • Learning Objectives