VIEW DEMO In 12 video segments, author Jim Collins introduces "The Hedgehog Concept"?the fourth of eight principles of greatness he identified in the international best seller Good to Great: Why Some Companies Make the Leap ? and Others Don't. A "hedgehog," Collins explains, is a single, lucid idea that flows from a deep understanding of three intersecting circles: what an individual is deeply passionate about, what that individual can be the best in the world at, and what drives that individual's economic engine. Like the other programs in this series, "The Hedgehog Concept" can be used in courses in management, organizational behavior, strategy, and entrepreneurship and is appropriate for BBA, MBA, and executive audiences. Our "Good to Great Experience" interactive teaching tools challenge intuitive assumptions about leadership, discipline, change, motivation, action, and the essence of greatness. A teaching note is available to registered faculty. NOTE: This product is available to accredited academic institutions only. Please contact Darden Business Publishing to learn about available discount pricing for your school.