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The Fishbowl Effect
Colley, John L.; Filliben, Eileen M. Case OM-0749 / Published May 27, 1993 / 6 pages.
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Product Overview

This case demonstrates that a project manager must anticipate anything that might impede a project. To do so, he/she must analyze all of the stakeholders involved. The case also highlights the damage caused by leading with capital. Protests by environmental activists at the Jupiter (disguised) nuclear plant are seen as thwarting the plant's proceeding with the project. Issues: (1) analyze all potential stakeholders; (2) anticipate and respond to all stakeholders' concerns; (3) build positive public relations from the beginning; (4) knowing that the threat of radiation contamination is minimal is not enough; project manager must communicate that information to the public; and (5) never lead with capital.


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  • Overview

    This case demonstrates that a project manager must anticipate anything that might impede a project. To do so, he/she must analyze all of the stakeholders involved. The case also highlights the damage caused by leading with capital. Protests by environmental activists at the Jupiter (disguised) nuclear plant are seen as thwarting the plant's proceeding with the project. Issues: (1) analyze all potential stakeholders; (2) anticipate and respond to all stakeholders' concerns; (3) build positive public relations from the beginning; (4) knowing that the threat of radiation contamination is minimal is not enough; project manager must communicate that information to the public; and (5) never lead with capital.

  • Learning Objectives