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The Design of Experiments
Liedtka, Jeanne M.; Chen, Elizabeth Technical Note BP-0564 / Published May 2, 2022 / 22 pages.
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Product Overview

In innovation, experimentation is much talked about in the abstract, but poorly understood in practice. It bridges solution generation and implementation, yet often takes the form of smaller-scale pilots rather than learning-oriented experiments. Building an evidence base behind new ideas, and particularly being ready to discard what doesn’t work, is critical for successful innovation. This technical note provides a hands-on, step-by-step guide and templates to lead students in any discipline through a structured process for the design of experiments, from what it takes to frame testable ideas all the way through to choosing the best experimental design and prototype.




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  • Overview

    In innovation, experimentation is much talked about in the abstract, but poorly understood in practice. It bridges solution generation and implementation, yet often takes the form of smaller-scale pilots rather than learning-oriented experiments. Building an evidence base behind new ideas, and particularly being ready to discard what doesn’t work, is critical for successful innovation. This technical note provides a hands-on, step-by-step guide and templates to lead students in any discipline through a structured process for the design of experiments, from what it takes to frame testable ideas all the way through to choosing the best experimental design and prototype.

  • Learning Objectives