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The Cola Wars: Dallas 1975
Farris, Paul W. Case M-0900 / Published December 19, 2016 / 2 pages.
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Product Overview

This case covers the marketing strategies used by Pepsi and Coca-Cola during the 1975 "Cola Wars." It includes brief histories of the companies and relevant marketing data from the 1970s.

  • Overview

    This case covers the marketing strategies used by Pepsi and Coca-Cola during the 1975 "Cola Wars." It includes brief histories of the companies and relevant marketing data from the 1970s.

  • Learning Objectives