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The #BlackLivesMatter Movement: Balancing Stakeholders at TechTeen
Murray, Meghan Case BC-0276 / Published February 11, 2021 / 4 pages.
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Product Overview

Alyssa Harris was the CEO of TechTeen, a Washington, DC, nonprofit. Like many organizations during summer 2020, TechTeen issued a statement supporting the Black Lives Matter movement. A valuable board member expressed concern, threatening to resign over the statement, which escalated discussions among staff and volunteers. The case considers how Harris should manage and respond to these issues. Harris must consider each of her stakeholders, how they might be affected, what to communicate, and how to communicate. This case enables discussion of values in addition to managing public opinion. The teaching note for this case guides the instructor to: (1) map the issues, stakeholders, and potential actions relevant to the case; and (2) critically assess the multiple aspects of the case that apply in business settings.


Learning Objectives

1. Identify the range of stakeholders in a nonprofit setting 2. Identify and prioritize issues to manage 3. Make reasoned recommendations 4. Discuss how to apply lessons from this case to other industries and settings 5. Practice discussing sensitive, emotionally charged issues in a professional setting

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  • Overview

    Alyssa Harris was the CEO of TechTeen, a Washington, DC, nonprofit. Like many organizations during summer 2020, TechTeen issued a statement supporting the Black Lives Matter movement. A valuable board member expressed concern, threatening to resign over the statement, which escalated discussions among staff and volunteers. The case considers how Harris should manage and respond to these issues. Harris must consider each of her stakeholders, how they might be affected, what to communicate, and how to communicate. This case enables discussion of values in addition to managing public opinion. The teaching note for this case guides the instructor to: (1) map the issues, stakeholders, and potential actions relevant to the case; and (2) critically assess the multiple aspects of the case that apply in business settings.

  • Learning Objectives

    Learning Objectives

    1. Identify the range of stakeholders in a nonprofit setting 2. Identify and prioritize issues to manage 3. Make reasoned recommendations 4. Discuss how to apply lessons from this case to other industries and settings 5. Practice discussing sensitive, emotionally charged issues in a professional setting