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Ten Tools for Design Thinking
Liedtka, Jeanne M.; Ogilvie, Timothy Technical Note BP-0550 / Published December 17, 2010 / 27 pages.
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Product Overview

This technical note is part of a course module that focuses on teaching design-thinking skills and 10 tools to identify and implement innovation and growth opportunities. It can be taught to MBA, undergraduate, or executive groups. The note and its accompanying teaching note includes an explanation of why design thinking is a useful addition to a business curriculum, an outline for a 15-session course, a description of the 10 design tools taught, and a set of student exercises to practice them. It also summarizes a series of 10 video interviews with leading designers and teachers that are available for free on the designing at Darden website.

Learning Objectives

•Introduce students to design-based approaches that enhance business model innovation activities in terms of market impact, value creation, speed, and efficiency •Expand students’ thinking about corporate design and innovation beyond the design and development of new products to other fundamental sources of value creation •Strengthen students’ individual and collaborative capabilities to identify customer needs, create sound concept hypotheses, collect appropriate data, and develop a prototype •Teach students to translate broadly defined opportunities into actionable innovation possibilities and recommendations

  • Overview

    This technical note is part of a course module that focuses on teaching design-thinking skills and 10 tools to identify and implement innovation and growth opportunities. It can be taught to MBA, undergraduate, or executive groups. The note and its accompanying teaching note includes an explanation of why design thinking is a useful addition to a business curriculum, an outline for a 15-session course, a description of the 10 design tools taught, and a set of student exercises to practice them. It also summarizes a series of 10 video interviews with leading designers and teachers that are available for free on the designing at Darden website.

  • Learning Objectives

    Learning Objectives

    •Introduce students to design-based approaches that enhance business model innovation activities in terms of market impact, value creation, speed, and efficiency •Expand students’ thinking about corporate design and innovation beyond the design and development of new products to other fundamental sources of value creation •Strengthen students’ individual and collaborative capabilities to identify customer needs, create sound concept hypotheses, collect appropriate data, and develop a prototype •Teach students to translate broadly defined opportunities into actionable innovation possibilities and recommendations